AI Distribution
Turn AI into a new customer acquisition channel with AEO and GEO.
Get your brand into the answers buyers see when they're
actively comparing options and deciding who to buy from.
The problem
Traditional SEO measures rankings.
GEO measures whether AI understands, cites, and recommends your brand.
AI does not reliably surface the brand for relevant prompts.
AI sees fragmented or weak signals about what the company actually does.
Competitors are more likely to appear in the final shortlist or answer.
This is a distribution problem inside the answer layer.
How it works now
Customer question
“What are the best companies
to use for X?”
AI answer
Competitor A · Competitor B · Competitor C
Our target
Customer question
“What are the best companies
to use for X?”
AI answer
Competitor A · Your brand · Competitor C
Supported by
What changed
Before
Now people tell AI
And wait for a recommendation.
AI doesn't just return links. It increasingly shapes the shortlist.
Why this matters now
What you get with Redo Distribution
The number the engagement is judged on
+50–60%
AI clicks by day 90
14 days
Typical pace: first movement visible inside two weeks.
30-day baseline
Measured against your pre-engagement numbers, not month to month.
How it works
Category, comparison and solution-selection questions.
Specific evaluation questions connected to product pages.
Substantive material in relevant third-party contexts.
Accurate category and use-case associations.
Useful connections from appropriate sources.
Cleaner access, markup and canonical facts.
Keep evidence current and evaluate outcomes.
Everything we publish connects to a real product and a real buyer question.
What happens after you sign
Week 1
A technical and commercial-page audit to identify what needs fixing, which pages should be prioritized, and what gets built first.
Weeks 2–12
First comparison pages live inside the second week. On-site and off-site work run in parallel through month three.
Ongoing
Comparison pages get refreshed first, followed by supporting content to keep citations current.
Every month
The same four numbers, every month, so you always know exactly where the engagement stands.
Once the engagement starts, you receive
What's included
Coverage includes ChatGPT, Claude, Perplexity and Gemini.
The full build, at the standard authority layer.
Included: Technical SEO & AEO · Refresh · Reporting
The same build, with the off-site authority layer doubled.
Included: Technical SEO & AEO · Refresh · Reporting
AI Engine Coverage
Custom coverage is also available for additional AI discovery platforms.
Google AI Overviews · Microsoft Copilot · Grok · DeepSeek
What we track
Primary commercial metric
Total AI Clicks
Direct visits to your website generated by clicks from AI answers,
tracked across ChatGPT, Claude, Perplexity and Gemini.
Baseline = total AI clicks in the 30 days
immediately before kickoff.
Every following period is measured against that same baseline, not month to month.
Proof
The full library of measurable results, across industries, engines and starting points.
Every case below is a real,
ongoing or completed engagement.
Real Estate
iSpeedToLead
310%
AI traffic growth
#1 AI citation share in its category, with clicks going directly to lead and signup pages.
View Case →FinTech / Payroll
Riseworks
575%
AI search growth
288% organic growth and expansion from 2–3 markets to 100+ countries in 12 months.
View Case →Crypto
StablecoinInsider
40K+
Monthly visits in 90 days
+770% ChatGPT traffic, from a near-zero starting point.
View Case →LegalTech
Pactvera
11 days
To first measurable results
From near-zero visibility to competing with DocuSign inside AI-generated results.
View Case →FinTech
Lumanu
101
AI-driven conversions
656 AI clicks in 60 days, including 99 conversions from ChatGPT.
View Case →These are examples of measurable outcomes, not a promise that every client will achieve the same result.
Our vision
“Businesses have a window. AI is changing more than how companies automate work. It is changing how products are discovered, compared and chosen. Today, people ask AI what to choose. Tomorrow, AI agents will increasingly make parts of those decisions — and transactions — for them. Before that becomes infrastructure, businesses have a window to make themselves understandable, verifiable and recommendable by AI. Where decisions happen, distribution follows.”
Founders
Nataly Laktionova
Co-Founder, REDO
Founder, Inside Deep Tech Media
Marketing & Portfolio Development, Polymorphic Venture Capital
Works across VC, deep tech and portfolio company growth.
Jay Tukzhanova
Co-Founder, REDO
Former Owner, Solutions Capital Group
Led investment initiatives involving government and private-sector stakeholders in Indonesia.
Advised development companies on $7M–$25M project financing.
Redo / AI Distribution
Are you there?
Send us your website. We'll show you where your brand appears in AI today, where it doesn't,
and what opportunities exist based on your market and category.
Case Study · Real Estate
An ongoing SEO and AEO engagement that grew iSpeedToLead's AI search traffic 310.8%, won the #1 AI citation share at 7.79% ahead of every competitor, and drove AI clicks straight to lead and signup pages, with results still compounding.
The starting point
iSpeedToLead is a marketplace for motivated-seller real estate leads, signups and lead claims are the whole business. When the engagement began, the company had strong product-market fit and a busy site, but was close to invisible inside AI answers. Google Search Console showed roughly 45K pages sitting unindexed against only 180 indexed, a ratio that quietly strangles both Google and AI visibility. Core service pages described features instead of answering the questions buyers were actually asking, and there was almost no content built to be cited by ChatGPT, Claude or Gemini.
How we got there
01
Cleaned up Search Console, not-indexed pages dropped from ~45K to ~1.65K, indexed pages climbed to 260. Nothing else compounds until engines can see the right pages.
02
Reworked the key commercial pages — leads, my-leads and signup — around the questions buyers actually ask, with the trust signals AI engines look for before they cite a brand.
03
Published 30 middle- and bottom-funnel posts, each interlinked, CTA'd toward signup and lead actions, and built with real photography and authority signals, revenue-first, not just more content.
04
3 external authority placements (and counting) to build the entity trust that makes citations stick, a known entity is a cited entity.
05
One accountable owner on call week to week, prioritizing pages, reading citation data, keeping technical and editorial decisions aligned as the site grows.
AI search
Where the clicks land
Snapshot as of the engagement to date, the partnership is ongoing and these numbers are still moving.
Case Study · FinTech
A full-stack GEO and SEO transformation for Lumanu, LLM readiness audit, technical infrastructure, purchase-intent content, and DA40–80 backlinks, that drove major gains across Google and AI search, including 656 clicks and 101 conversions straight from ChatGPT and Gemini.
The starting point
Lumanu needed to show up when buyers were researching how to pay international creators and contractors, across Google and the AI engines increasingly standing in for it. The brief covered a full LLM and technical SEO audit, then a content and authority program built around purchase intent, not top-of-funnel education.
How we got there
01
A full audit of LLM.txt setup, technical errors and current performance, handed to Lumanu's team as a fix list before any content work began.
02
Machine-readable structure AI crawlers rely on for accurate citation, not just higher Google rankings.
03
Mapped 1,000+ conversational AI queries and wrote for the ones with real purchase intent, like “best way to pay creators internationally without fees.”
04
Pushed Lumanu's domain authority from around 50 to 60+, built into the base engagement rather than billed separately.
AI search performance, 60 days
Google search
Case Study · Payroll
A 12-month SEO and AI search program that took Riseworks from an emerging fintech platform to a commanding presence in global crypto payroll, 288.6% organic growth, 575.9% AI search growth, and meaningful traffic in 100+ countries.
The starting point
In February 2025, Riseworks was fighting for position in a brutally competitive crypto-payroll category: limited organic visibility, zero presence in ChatGPT, Perplexity or Gemini, traffic concentrated in just 2–3 markets, weak content authority, and a technical foundation that couldn't scale. Over the next 12 months, that turned into a global growth engine.
How we got there
01
Rebuilt crawl efficiency, schema markup, indexation and internal linking to support growth that was about to get much bigger, not cosmetic fixes.
02
Mapped the full customer journey and systematically captured brand, adjacent, and category terms rather than spreading effort thin.
03
Data-driven resources engineered to earn backlinks, establish authority, and get cited by AI models, not just rank.
04
Optimized for ChatGPT, Gemini, Perplexity, Copilot and Claude while competitors ignored AI search entirely.
Organic search, 12 months
AI search
Global reach
Authority & referrals
Case Study · Crypto
A full SEO and AEO takeover that grew StablecoinInsider from near-zero to 40,000+ monthly visits in 90 days, expanded ranking keywords 3,507.7%, boosted domain authority from 14 to 36, and drove 770.7% growth in ChatGPT traffic.
The starting point
StablecoinInsider hired us to take over SEO and AEO with one goal: get dramatically more discoverable across Google, Bing, and the AI engines buyers were starting to use instead. Ninety days later, the site was pulling in 40,000+ monthly visits it didn't have before, from a near-standing start.
How we got there
01
Secured quote placements for the co-founder on high-DA sites, pushing domain authority from 14 to 36.
02
Stablecoin statistics pages, market data hubs and explainers built to rank fast and hold durably.
03
Got into AI search engines' emerging topic clusters before competitors, and before Google Trends even showed the signal.
04
Kept statistics, reports and internal links current, the freshness signal both search engines and AI platforms reward.
Organic search, 90 days
AI search (AEO)
Content discoverability
Authority
Case Study · LegalTech
A focused SEO and AI search strategy that took Pactvera from near-zero visibility
to recognized authority across Google and AI search.
6,000%+ impression growth,
DA70+ backlinks, placement alongside DocuSign in LLM-generated results,
with first measurable results in just 11 days.
The starting point
Pactvera needed to go from near-zero visibility to being taken seriously next to
category leaders like DocuSign, inside both Google and the LLMs buyers were starting
to consult first.
The approach: technical readiness and LLM-crawlability first, then authority,
then content built specifically for decision-stage queries.
How we got there
01
Site health went from 43% to 98%, sitemap, indexing and crawler access fixed for ChatGPT, Claude and the rest before anything else shipped.
02
DA70+ backlinks and expert quote placements built Pactvera into a source AI systems recognize, not just a website.
03
Authority and semantic work got Pactvera named alongside DocuSign in LLM-generated comparisons,
a decision-stage placement, not top-of-funnel.
04
Product pages and comparison content built for evaluators, not generic educational posts.
05
Visibility expanded into 10+ countries within the first 90 days, alongside the US.
Speed to first results
Competitive visibility
Search visibility, 90 days
Estimated pipeline impact
Estimated impact based on traffic quality and conversion behavior, not confirmed closed revenue, actuals vary.